The conference's goal is to equip attendees with the skills necessary to effect meaningful community transformation. By highlighting the interconnected relationship between design and community development, the event offers a structured approach to user experience design. Participants will delve into the concepts of design thinking and community-oriented change, learning to integrate these principles into a unified strategy for impactful societal transformation.

This mission is accomplished through a strategic funnel approach. Attendees are first introduced to design thinking and community-oriented change as separate concepts. Throughout the conference, these ideas are gradually integrated, culminating in a comprehensive understanding of their symbiotic relationship by the event's conclusion.